top of page
?
WHY
This campaign competes against “social permission”
which normalizes practices such as:
“What happens on the journey, stays on the journey”
“If I pay, that’s fine.”
"Nobody will know"
“If I pay, that’s fine.”
“What happens on the journey, stays on the journey”
“nobody finds out”
Change social norms that tolerate human trafficking.
Activate citizens as responsible spectators.
Reducing vulnerabilities that fuel human trafficking.
To secure funding for the strengthening of organizations and shelters that serve victims of human trafficking.
What does the campaign aim to achieve?
Awareness and norm change - Creating Awareness
Working with allies - Engaging society
Real proposals - Supporting organizations and shelters that assist victims of human trafficking.
OUR PLAY
LINES OF ACTION
Raising awareness and public conversation
Procurement of
funds
B2B collaborations
Spaces of Freedom, content, media, podcasts, capsules, social networks, editorial pieces and cultural narratives that interrupt normalization.
Purchase products with a cause (t-shirts, art, special editions) and make direct donations to make the campaign possible.
Strategic alliances with institutions and companies to amplify reach, resources, logistics, creativity, and fundraising.
1
2
3
1
2
3
1
2
3
Procurement of
funds
bottom of page